Creative Industries

Track

The Creative Track focuses on the mobilization of talent and creativity and wants to reach out to parts of the world where the need is highest. Because of its traditional focus on markets and people’s need the Creative Industry is well placed to bring a new voice to old problems. It has always worked with three major questions: can we make it; what does it deliver and for whom do we do it? A fourth major question has come to join the other three: is it sustainable? The reasons for this approach are obvious. Notwithstanding the current credit crisis we are witnessing a global shift that will change our world beyond recognition. To avoid disruption the gap needs to be closed between various parts of the globe.

The Creative Industry can take the lead in this challenge and bring outside-the-box solutions and perspectives, which might disrupt their own industry and others for the same.

Read more about the track in the Creative Industries position paper.