About Mr. Dr. Simon Roberts

Simon has been researching the interactions of people, culture, technology and business for over a decade. Those explorations began with research on popular Hindi films and a cultural study of the satellite TV revolution in India in the mid 1990s. He is a leading proponent of applied anthropology in the technology and media space, and he established the UK's first ethnographic research consultancy. His research has inspired and informed a wide range of businesses, organisations and policy makers to develop appropriate products, services and innovations. Since joining Intel in 2005, Simon has led their research on ageing, health and independent living in Europe, including the multi-country Global Ageing Experience Study. He maintains a strong interest in the constantly evolving relationship between technology and culture and is active in promoting the value of social science enquiry and design in the pursuit of successful R&D.