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ABN Amro
The future bank
• ABN AMRO and Fortis Bank Nederland will be merged in the second half of 2010 into a single organisation with a strong base in the Netherlands
• The new bank will possess financial strength, product breadth, depth of client base and international reach across 30 countries and territories, positioning the bank ideally to service the needs of financial institutions and corporations of all sizes and ambitions, both within the Netherlands and beyond
• Our ambition is to be the best bank in the Netherlands for all our clients. We also want to capture a leading position in a number of market segments internationally
• We think we can only realise this by putting the client first in all we do
• The new bank will offer a complete range of retail, private banking, commercial and merchant banking products and services
• After the merger of ABN AMRO and Fortis Bank Nederland the combined bank will be called ABN AMRO
Our bank is rooted in Dutch society and represents a number of Dutch values: down-to-earth, economical, serviceoriented, ambitious, entrepreneurial, informal and international.
A bank with ambitions, but without pretensions
• We want to be a bank that always puts its clients first; a bank that understands and supports clients in achieving their ambitions; a financial services provider that shows integrity and keeps its promises. We want to build enduring relationships with our clients. We are cost-conscious at all times, willing to invest in our clients, and never take risks we don’t understand
• We are aware of our role in society and operate in a socially responsible manner in the countries in which we are present
• We intend to strengthen the bank’s financial position in the years ahead. Our focus will be on achieving significant cost savings by exploiting synergies between Fortis Bank Nederland and ABN AMRO and by maximising the efficiency of the two organisations
• We strive for a new culture that puts the client first. A bank that is informal yet disciplined and respectful; a bank that operates on the basis of cooperation. We will also do everything in our power to show our clients and the market that we are a new bank that learnt lessons from the past. We are building a bank with ambitions, but without pretensions